迪卡侬

宣讲时间：10月18日星期三下午2：40

宣讲地点：第二教学楼B区220室就业招聘厅

迪卡侬

  迪卡侬是一家集运动用品研发、设计、品牌、生产、物流及销售为一体的全产业链集团公司。集团由Michel LECLERCQ先生于1976年在法国创立，截止于2016年底已于全球27个国家成功开设1173家门店，行业排名欧洲第一，全球领先。

    Decathlon is a group company with developing, design, brand, retail, logistics and production departments which possesses a whole industrial chain in sport products. The group was founded by Michel LECLERCQ in 1976, in France. As of now, we have opened 1173 stores in 27 countries and our company has been recognized as biggest sport company in Europe and possesses great fame all over the world.

    迪卡侬集团拥有法国第二大的产品设计和研发中心，每年推出3500种以上新产品，自有品牌数量超过20个。产品覆盖山地运动, 水上运动, 自行车，轮滑滑板运动, 球拍类和高尔夫运动, 健身运动, 自然运动和团队运动等。商场内自有品牌产品占比超过85%。集团生产线遍布全球23个国家或地区，其中超过40%的产品来自于中国。

    We own the second biggest research center in France, which helps to release 3,500 new products from 20 passion brands. We provide a wide range of products including Mountain Sports, Water sports, Cycling, Roller sports, Tennis, Table Tennis, Golf, Fitness, Team sports, which take up 85% of total product amounts. The production lines are distributed in 23 countries and areas, and more than 40% of which come from China.

 作为零售商，迪卡侬的概念是将所有的运动产品汇聚一地。提供有包括65个运动项目的运动产品，所有产品根据运动类型进行分类.。我们的商场面积由1500至12000平方米，平均每家商场拥有35000个产品类别。体验式购物，自助式选择，成为新型运动零售业态的引导者。

As a retailer, Decathlon aims to gather all sport products in stores. Our store covers an area from 1500 to 12000 m²， and the sport products cover 65 sports and 35,000 categories. Decathlon is becoming the new leader of neo-pattern sport industry by providing experience shopping and self-service model.  

迪卡侬于1992 年进入中国，开始进行采购和生产运动产品的业务往来。至今公司已经在上海、深圳、广州、天津、武汉、中国台湾等十三个城市或地区建立生产分公司。

    In 1992, Decathlon entered China and began our purchasing and production business. Till now, the producing distributions have settled in 13 cities like Shanghai, Guangzhou, Tianjin, Wuhan and Taiwan, etc.

    2003年，集团确立把在中国发展运动用品零售业务作为集团未来十年的首要战略，并将其亚洲区总部（包括生产和零售）从香港迁来上海。迪卡侬首家概念商场于2003年11月5日在上海浦东新区正式开业。目前，迪卡侬在中国拥有214家商场，实体店遍布全国85个城市。集团2013年起步的电子商务业务发展迅速，顾客覆盖超过370个城市。

    In 2003, Decathlon group has set the principle strategy to develop China’s market and moved the Asian headquarter from Hong Kong to Shanghai. On November 5^th, 2003, the first decathlon concept store opened in Pudong district, Shanghai. Now, 214 stores have been settled in 85 cities in China. In 2013, with the development of E-commerce, our customers enjoy our product in 370 cities.

    迪卡侬是中国政府最好的“全民运动”的响应者及实践人，拥有极具雄伟的在华长期持续拓展计划，未来计划在华开设超1000家商场，入驻超过120个中国城市。迪卡侬的企业文化独具一帜，公司里满是年轻、活力、体育运动的爱好者；人性化管理，使得员工的职业生涯可以与公司共同成长，深受广大员工的认同。更难能可贵的是，公司具有国际化的氛围，国际团队共同工作，对中方员工本地招聘，优秀员工更能在国际间流动。同时，迪卡侬是优秀的企业社会公民，积极为环境保护、可持续发展的探索和发展做贡献，让最广泛的大众同享运动乐趣！ 

    Decathlon is the best respondent and practitioner of Mass Sports suggested by government and we have an ambitious plan to open 1,000 stores in future and enter 120 cities in China. We enjoy unique corporate culture and conduct liberate-management which has made our collaborators satisfied. What’s more valuable, we share an international working environment and recruit outstanding Chinese employees to work globally. Meanwhile, as a fantastic enterprise social citizen, Decathlon shares special focus on environment protection and sustainable development, and we continuously contribute to satisfy the public with sport.

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